From humble beginnings as a referral network in the United States to becoming one of the largest hotel chains in the world, Best Western has grown into a diverse collection of properties that cater to various travel preferences. Whether you’re traveling for business, leisure, or family vacations, Best Western offers a wide range of accommodations and services to meet every need.
In this article, 123 Review’ll take an in-depth look at the history of Best Western, the various hotel brands under its umbrella, the features and amenities offered, its global presence, customer experience, booking tips, and much more.
History of Best Western Hotels
Founding and Early Years
Best Western was founded in 1946 by M.K. Guertin, a hotelier with extensive experience in the industry. In the aftermath of World War II, Guertin recognized the need for reliable, consistent accommodations as more Americans took to the highways. Initially, the organization operated as an informal referral system for independent hotel owners who would recommend each other’s properties to travelers.
The name “Best Western” was chosen to represent the geographical location of the initial hotels, most of which were located in the western United States. These independent motels and hotels adhered to a standard of quality and service, ensuring that guests received a consistent experience no matter which Best Western property they visited.
Expansion and Global Reach
Best Western quickly expanded beyond its original geographic footprint, growing steadily throughout the 1950s and 1960s. By the mid-1960s, the brand had grown to become the largest hotel chain in the United States. In 1964, Best Western took the innovative step of establishing a central reservation system, a move that helped streamline booking and increase brand recognition.
In the following decades, Best Western expanded internationally, establishing a presence in Canada, Europe, and eventually Asia, Africa, and the Middle East. By 1976, the company had dropped the word “Motel” from its name to reflect its growing portfolio of full-service hotels. Today, Best Western operates over 4,700 hotels in more than 100 countries, making it one of the most far-reaching hotel brands globally.
Major Milestones in Development
Over the years, Best Western has consistently evolved to meet the needs of modern travelers:
- 1962: Best Western introduced its first automated reservation system, allowing for easier booking and coordination among its properties.
- 1974: The brand launched its first international property, marking the beginning of its global expansion.
- 2002: The Best Western Rewards program was introduced, offering guests the opportunity to earn points and enjoy exclusive benefits with every stay.
- 2011: A major rebranding effort was undertaken, which included the introduction of new logos, a refined brand image, and the launch of a tiered structure to better differentiate its hotel offerings.
- 2019: Best Western acquired WorldHotels, a collection of luxury properties, further expanding its reach into the upscale and luxury segments.
Brands Under Best Western
Overview of Hotel Categories
Best Western Hotels & Resorts offers a diverse portfolio of hotel categories that cater to different types of travelers. Whether you’re looking for a luxurious getaway, a comfortable mid-range stay, or an affordable option for a quick trip, Best Western has a brand that fits your needs. The company’s tiered structure allows for easy differentiation between its various hotel offerings.
Luxury Brands: WorldHotels
Best Western entered the luxury hospitality market through its acquisition of WorldHotels in 2019. WorldHotels is a curated collection of upscale and luxury properties located in some of the most sought-after destinations around the globe. These hotels offer a high-end, boutique experience, blending modern amenities with local culture and personalized service. WorldHotels is known for its distinctive properties that provide unique architectural designs, fine dining experiences, and top-tier customer service.
WorldHotels is divided into three categories:
- WorldHotels Luxury: Premier properties offering the ultimate in elegance and sophistication.
- WorldHotels Elite: Upscale hotels known for their charm and exceptional service.
- WorldHotels Crafted Collection: Unique, independent hotels that emphasize design and cultural authenticity.
Upscale Brands: Best Western Plus, BW Premier Collection
Best Western Plus is the brand’s offering for guests seeking more than just a basic stay. Hotels under this category feature enhanced amenities such as upgraded furnishings, contemporary design, and often, additional perks like complimentary hot breakfast, fitness centers, and pools. Best Western Plus locations are ideal for both business and leisure travelers who want a comfortable yet affordable experience with modern touches. BW Premier Collection is a collection of upscale, independent hotels that provide a boutique hotel experience while retaining the reliability and consistency of the Best Western brand. These hotels offer personalized service, stylish décor, and a refined atmosphere, making them perfect for travelers who seek a more intimate and high-end stay.
Economy Brands: SureStay Collection, SureStay Plus
For budget-conscious travelers, Best Western offers SureStay Hotel Group, which includes three sub-brands: SureStay, SureStay Plus, and SureStay Studio. These economy hotels focus on providing essential services at a lower cost while maintaining cleanliness, comfort, and hospitality.
- SureStay Collection: Offers affordable accommodations with essential amenities, designed for value-driven travelers.
- SureStay Plus: Adds more comfort and convenience, with upgraded facilities such as enhanced breakfast options, fitness centers, and expanded room layouts.
Features and Amenities Offered
Room Types and Furnishings
Best Western properties offer a range of room types, from standard rooms for the solo traveler to spacious suites for families or those seeking a longer stay. Rooms are typically well-equipped with comfortable bedding, flat-screen televisions, work desks, mini-refrigerators, and coffee makers. Premium rooms may feature additional amenities such as living areas, whirlpool tubs, and private balconies, depending on the brand and location.
Complimentary Services and Facilities
One of the key benefits of staying at a Best Western property is the variety of complimentary services provided to enhance the guest experience. Most locations offer free high-speed Wi-Fi, complimentary breakfast (often including hot and cold options), and access to on-site facilities such as fitness centers, business centers, and swimming pools. Many properties also offer free parking, making them especially convenient for road travelers.
Loyalty Programs and Rewards
Best Western Rewards is the company’s flagship loyalty program, offering members the opportunity to earn points with every stay. Points can be redeemed for free nights, gift cards, airline miles, and more. The program is unique in that points never expire, and there are no blackout dates, making it one of the most flexible and generous hotel loyalty programs available.
Frequent travelers can also achieve elite status (Gold, Platinum, Diamond, or Diamond Select) within the program, which comes with additional perks such as room upgrades, early check-in, and late check-out options.
Global Presence
Key Regions and Countries
Best Western has a strong presence in North America, with thousands of properties located throughout the United States, Canada, and Mexico. In Europe, the brand has expanded into major cities and popular tourist destinations, including London, Paris, and Rome. In Asia, Best Western is rapidly growing, with properties in countries like Japan, Thailand, and China. The brand also has a foothold in the Middle East and Africa, with further expansion planned in these regions.
Notable Hotel Locations
Best Western is home to a number of standout hotels located in prime destinations. For example, the Best Western Premier in New York City offers a sleek, modern stay in the heart of Manhattan, while the WorldHotels Collection property in Dubai provides a luxurious escape with views of the city’s skyline. In Europe, you can find charming boutique-style hotels, such as the Best Western Plus Hotel de Neuville in Paris, offering a blend of local flair and contemporary comfort.
Best Western’s Expansion Strategy
Best Western continues to focus on strategic expansion by leveraging franchise partnerships and local expertise. The company’s diverse portfolio allows it to cater to different market segments, from luxury to economy. As part of its expansion strategy, Best Western aims to open more properties in emerging markets while strengthening its presence in well-established regions.
Customer Experience
Guest Reviews and Ratings
Customer reviews of Best Western hotels are generally positive, with many guests praising the consistent level of service, cleanliness, and value offered across the brand. Guests often highlight the comfort of the rooms, the convenience of locations near major highways or city centers, and the friendly, professional staff.
At upscale properties such as Best Western Premier and BW Premier Collection, guests frequently comment on the stylish décor, attention to detail, and enhanced amenities, while economy travelers appreciate the affordability and essential comforts provided at SureStay locations.
Common Feedback Themes
While the overall feedback for Best Western is favorable, some common themes in guest reviews include the convenience of on-site amenities, the reliability of free Wi-Fi, and the quality of breakfast offerings. Negative reviews tend to focus on occasional maintenance issues or outdated facilities, particularly in older properties that may not have undergone recent renovations.
Impact of Loyalty Programs on Stays
Many guests have expressed satisfaction with the Best Western Rewards program, noting that the ability to earn points quickly and redeem them for free nights or upgrades significantly enhances their stay. Members of the loyalty program often report feeling valued and appreciated, especially when they receive benefits like room upgrades or personalized service.
Booking and Reservations
How to Book a Best Western Hotel
Booking a stay at a Best Western hotel is a straightforward process. Guests can reserve rooms directly through the company’s official website, mobile app, or by calling the hotel directly. Third-party travel websites and online travel agencies (OTAs) also offer booking options, though Best Western guarantees the best rates when booking through its own platforms.
Tips for Finding the Best Rates
To ensure you’re getting the best deal, consider the following tips:
- Book directly through Best Western’s website to take advantage of exclusive member rates and special offers.
- Join Best Western Rewards to unlock discounted member rates and earn points for future stays.
- Check for promotions such as seasonal deals, package offers, or discounted rates for AAA members, seniors, and military personnel.
- Book in advance, as rates tend to increase closer to the check-in date.
Cancellation Policies
Best Western offers flexible cancellation policies at most of its hotels. Generally, reservations can be canceled without penalty up to 24-48 hours before arrival. However, it’s important to check the specific terms of your booking, as some rates (like advance purchase or special promotions) may have more restrictive cancellation terms.
Unique Offerings and Promotions
Seasonal Deals and Discounts
Best Western frequently runs seasonal promotions that offer significant savings for travelers. Whether you’re looking to book a holiday getaway or a last-minute weekend trip, keep an eye out for deals like “Stay 2 Nights, Get 1 Free” or discounts during peak travel times such as summer and winter holidays. These promotions are often featured on the Best Western website and through email newsletters for loyalty program members.
Special Packages for Travelers
Many Best Western hotels offer packages tailored to different types of travelers. For example, romantic getaway packages might include complimentary wine and late check-out, while family vacation packages might offer discounted admission to local attractions. Some hotels also offer extended-stay packages, which provide lower nightly rates for guests who plan to stay for an extended period.
Corporate and Group Rates
Best Western offers competitive corporate rates for business travelers and group rates for events such as conferences, weddings, and family reunions. The brand’s hotels are well-equipped with meeting rooms, event spaces, and business facilities, making them an excellent choice for corporate travelers or large groups.
FAQs about Best Western Hotels
Common Queries Regarding Amenities
One of the most common questions guests ask is about the amenities offered at Best Western hotels. Most locations provide free high-speed Wi-Fi, complimentary breakfast, and on-site parking. However, the availability of amenities like swimming pools, fitness centers, and business centers may vary depending on the specific property.
Questions Related to Loyalty Program
Guests often inquire about how to join the Best Western Rewards program and how to maximize their benefits. Enrollment is free and can be done online or at the hotel. Points earned through stays can be redeemed for free nights, gift cards, and even airline miles. Members also receive exclusive perks like room upgrades, early check-in, and late check-out.
Booking and Cancellation Inquiries
Another common question concerns the flexibility of Best Western’s booking and cancellation policies. Most properties offer flexible cancellation options, but it’s important to check the terms and conditions associated with each booking, especially for non-refundable or advance purchase rates.
In summary, Best Western Hotels & Resorts is a versatile and globally recognized brand offering accommodations that range from luxury to economy, all with a focus on comfort, value, and exceptional service. Whether you’re looking for a boutique hotel experience or an affordable place to stay during your travels, Best Western has something to suit your needs. With a rich history, a strong global presence, and a dedication to customer satisfaction, Best Western continues to be a leading choice for travelers around the world.
